Summer trends have become a bit redundant with 4 months of in-store shopping time vanished forever. Although the majority of brands have a strong on-line presence the inability to physically shop has resulted in the fashion shopping process being stunted. The ‘trickle-down’ theory from catwalk to customer never really got going.
So, now that shops are open, what to look for?
My advice is to shop under the following 3 headings, to avoid random buys, unworn mistakes and to set you up for the exciting Autumn/Winter season ahead.
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